Yes, mentors at an incubation cell are typically expected to provide guidance and support in specific areas, depending on the needs of the startup they are mentoring. This could include areas such as business planning, fundraising, marketing, product development, team building, and more.
In general, mentors are selected based on their expertise and experience in the industry or sector in which the startup operates, and they are expected to provide guidance and support in areas where they have relevant expertise. For example, a mentor with experience in fundraising may help the startup to develop a fundraising strategy, identify potential investors, and prepare for meetings with investors. Similarly, a mentor with experience in marketing may help the startup to develop a marketing plan and identify channels for reaching potential customers.